Mailer Campaigns are used to promote brand awareness, market your existing products and services, elicit desired CTAs (website sign-ups, event registrations, availing limited period offers etc.), and updates on new products and new existing product features from time to time. Elements of a mailer campaign include the professionally written email script, mailer graphics design, the list of people to whom the email is to be sent in bulk, the series and the sequence of emails to be sent along with prior planning, the clearly pre-defined purpose of the campaign, mechanism for recipients to respond back, email frequency, the bulk email account subscription, and more.
Our solutions for mailer campaigns
Email is a relatively mature digital and online technology that continues to find patronage across most businesses and end consumers. The world across, almost every individual carrying at least a smartphone checks email on a daily basis. As such, it becomes important for businesses of all sorts to effectively leverage email campaigns as a digital marketing tool to meet their business goals faster and better. Our agency's deep expertise in mailer campaigns lets you generate higher-quality leads, keep your audience and customers interested and engaged, and facilitate greater, long-lasting client conversions.
Mailer campaigns, or email marketing campaigns, are an inter-related collection of pre-designed email messages sent to a target audience or a group of clients according to a pre-defined schedule across a period of time, and sharing a common objective. Some examples of mailer campaigns are emails to promote brand awareness, market your existing products and services, elicit desired CTAs (website sign-ups, event registrations, availing limited period offers etc.), and updates on new products and new existing product features from time to time.
Elements of a mailer campaign include the professionally written email script, mailer graphics design, the list of people to whom the email is to be sent in bulk, the series and the sequence of emails to be sent along with prior planning, the clearly pre-defined purpose of the campaign, mechanism for recipients to respond back, email frequency, the bulk email account subscription, and more.
Email script refers to the entire text messaging and the communication that'd be sent to the audience, the users, and the clients. Mailer graphics refer to the elements of in-built design and aesthetics that accompany the mail text (along with signature, company logo, and other branding elements).
Email list is the list of email IDs of people to whom the mailer would be shot at one go in bulk. Series and sequencing refer to the order and the schedule following which multiple emails belonging to the same campaign would be sent.
Campaign purpose means the objectives and the goals intended to be achieved by your business through mailer campaigns. Response mechanism refers to how recipients can reach out in reply to your mailers (most bulk emails follow a do-not-reply digital protocol).
Mailer frequency refers to how often and the specific dates and times on which multiple emails belonging to a single campaign would be sent out. Bulk email account subscription means the online email service provider account purchased by you that lets you maintain your different mailer campaigns and shoot emails from time to time.
Factors driving adoption of mailer campaign solutions
Mailer campaigns are one of the primary digital marketing solutions curated by our agency. We work with your B2B and B2C audience communication needs to devise mailer campaign strategies that augment your users' and clients' engagement levels and keep them informed on the latest updates on your business, brand, products, and services.
- Our exquisitely-designed mailer campaign strategy works toward your pre-defined business goals and objectives to keep your audience constantly hooked, interested, and highly responsive to your various CTAs. As a result, your business attracts higher-quality lead generation, more event sign-ups and participation, more availing of product offers, and a higher rate of client conversions and retention.
- We leave no stone unturned towards ensuring that the ROI on your mailer campaign efforts stands realized in a short span from the date of initiation. Mailer campaigns are here to stay and evolve as a digital marketing method, and we, along with our expertise and experience, equip you to make the most out of your mailer campaign efforts.
- Our incisive understanding of how mailer campaigns impact consumer psychology and evoke their sentiment of product need and use let us deploy your mailer campaign strategy in an end-to-end manner. We know what to do irrespective of how recipients choose to respond to your emails (reply back with a positive intent, stay neutral, or stay abstinent).
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What’s in it for you
When we sit down to assess your existing set of mailer campaign efforts and plan ways to augment them further, we end up helping your business in more than one way. Through our thoughtful interventions, you see a steep rise in audience engagement, lead generation, event registrations, other CTAs, product enquiries, and client conversions.
For you - the business
- Our approach to mailer campaigns considers beforehand your budget, expectations, time, resources, and other key factors to design a final strategy that's both fool-proof and extensive in coverage. We listen to your requirements in a proactive manner and incorporate them actively while designing your mailer campaign strategy.
- In addition to developing and executing your mailer campaign strategy in a 360-degree manner, we also extend advisory and consulting on how you can keep adopting best mailer campaign practices from time to time. With our lineage of having supported clients in industries as diverse as real estate, e-commerce, education, finance, retail, and technology, we let you gain another first-mover advantage over your competitors.
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For your customers and consumers
- Take your latest business updates and product offers to your audience without losing time, and that too in a professional and non-intrusive manner.
- Boost lead generation, product enquiries, other user CTAs, and client conversions.
- Maximize the ROI on your mailer campaign spends with us in a short span of time.
- Build your brand further with mailer campaigns and let your audience identify you better.
- Establish a long-term, two-way communication with your audience built on trust and mutual interest.
- Cover your entire set of business audience in one go.
- Find yourself equipped with one more digital marketing method to generate business.
- Leverage the power of email to establish empathy with users and understand their needs and preferences better.
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When a business writes an e-mail to another business, the mail must be written professionally and carry a formal messaging tone. This also means that the write-up and the overall e-mail must be politically correct in addition to being visually appealing.
Businesses can make B2C e-mailers somewhat informal. A dose or a dash of humour only helps the cause (and the effect) further.
Diagnosing existing efficacy
We at TBC also specialize in diagnosing the health of your existing mailer campaigns and furnish a detailed report on the pluses and the minuses.
Improving existing campaigns
We, in conjunction with existing campaign diagnosis (or independently), suggest and implement ways to improve your CTA responses, lead generation, sales conversions, etc.
Designing and deploying fresh campaigns from scratch
Goes without saying, we hold the expertise to design and execute focused mailer campaigns in an end-to-end manner.
The Business Content (TBC) is leading content development, digital marketing, and technology solution enterprise. In this digital native era, we offer highly engaging content services, ROI-driven digital marketing, and tailor-made technology solutions. We work with large enterprises & corporates as well as SMBs and upcoming start-ups. We have proven expertise in a host of sectors and industries. We help our clients to build and design comprehensive brand strategies, engage better with key stakeholders, secure potential leads, and enhance overall social presence. We accomplish this through a blend of creative thinking, out-of-the-box innovation, and adopting industry-defining technologies and Rich media solutions.
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