Content development strategy
Marketing collateral makes for a short-term yet innovative and reliable way of connecting with your target audience and set of existing customers through your content (usually text format) laden with dynamism. It refers to any digital asset or printed material (content resource) that facilitates the communication and/or promotion of a business’ brand message, products, or services. Examples of digital marketing collateral are e-books, landing pages, infographics, brand stories, case studies, use cases, reports, and whitepapers, while offline marketing collateral can be a brochure, a catalog, a bulletin, a banner, a billboard, proposals, magazines, newsletters, flyers, posters, pamphlets, danglers, exhibits, shelf signages, POS stands etc.
A visitor on Google spends an average of 4 minutes and 10 seconds for a single search of information or product, irrespective of the end result of the search. Moreover, a minimum of 5-7 impressions (online, offline, or both) are required for any consumer to remember a brand. On top of it, good choice of colors improves brand recognition by up to 80%. Effectively, consistency in brand communication across marketing collateral could boost business revenues by up to 23%. For over 70% of brand and marketing managers, therefore, building an audience matters more than fetching or converting sales.
A whopping 89% of customers turn more loyal when the business’ marketing collateral share and apply the brand values. Branding stands visibly improved for 82% of the consumers (targeted audience), when they get to read personalized and unique content. 61% of them are, then, much more likely to avail the products and services of that business ahead of others. For a completely transparent brand, 84% of its customers exhibit a boost in loyalty. Likewise, 73% of the consumers love a brand more in case its customer service is good. And, over 13% of the consumers pay 31%-50% for a brand with a visible and tangible social impact.
59% of consumers worldwide prefer to buy products and services from a trustworthy brand, as reflected in its marketing collateral. 82% of them facilitate referral sales through word-of-mouth recommendations for a brand that combines value with quality. Consistency in brand communication across marketing collateral could fetch up to 3x more marketing ROI. 53% of worldwide businesses consider marketing collateral to be an integral part of their overall marketing strategy. 77% of worldwide consumers refer to certain items by their brand names in place of their generic counterparts. 82% of global firms admit that their brand recognition guides them a lot in terms of business and corporate investment decisions.
Factors driving adoption of marketing collateral solutions
Businesses of all sizes, ages, stages, industries, verticals, and sorts continue to avail professional marketing collateral services in a manner independent to the factors cited above. The real factors that have been driving adoption of marketing collateral solutions over the past many years are as follows:
- Communication of brand promise (quality) is a primary factor contributing to the popularity of marketing collateral as a globally recognized element of marketing strategies.
- Educating the customers and the consumers (target audience) is also a big factor driving the adoption of marketing collateral, especially brochures, catalogs, product usage manuals, magazines, newsletters, and bulletins.
- Consistency in brand communication is also something that gets crucially established as a result of constant generation and sharing of marketing collateral.
- Engaging the customer more in to the affairs of your brand and rendering him the assurance that he comes first and forms the core of the brand, make for compelling reasons for businesses to fall in love with marketing collateral.
- Finally, marketing collateral has got a lot to do with the top-line and the bottom-line numbers of any business, especially in terms of stability and impact.
- And more
What’s in it for you
A lot of businesses use marketing collateral in an active manner to connect better with their customers and consumers. At the same time, they would do better by comprehending what marketing collateral entails for them and their customers/consumers.
For you, the business
- Top-line and bottom-line impact
- Enhanced customer engagement
- More educated and aware consumers
- Business stability and growth-steadiness
- Greater clarity on own products and services
- And more
For your customers and consumers
- Delight of a good purchase decision
- Satisfaction of being at the right place and time doing the right thing with the right people
- Exemplary communication leading to exemplary product and service
- The joy of consuming good and relevant content
- Addressing own business requirements in a precise and accurate manner
- And more
Brochures and catalogs
Brochures refer to the printed content resource that serves as a physical reference for customers and consumers to know more about a brand, product, or service. Catalogs are a more tactical piece of marketing collateral that go into more detail and depth of the individual products or service4s. We at TBC take care of all your marketing collateral in general and brochures and catalogs in particular.
Billboards and POS signages
Billboards refer to the gigantic physical signages reflecting a business’ brand messaging at a public place. Point-of-sale signages and product kiosks are usually in-store and help customers fetch products, consume information, or a combination of both.
Magazines and newsletters
Magazines and newsletters can be online or offline, and keeps your audience updated and upgraded in terms of what’s going on in your business and the product/service suite.
Use cases and case studies
Use cases and customer case studies are centered around how a business helped its customers solve one or more of their requirements through their set of products, services, competencies, and capabilities. We at TBC specialize in delivery use cases and case studies too, among different forms of marketing collateral.
Miscellaneous
All other forms of marketing collateral fall under this category, and are catered to by TBC in an efficient and effective manner.
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