The online reputation of a business or an individual refers to how (and in what context) popular, Google-searched, news-featured, website-visited, social media-followed, influencing, interacted with, and transacted with the entity is (both currently and potentially). ORM means a managed intervention of the online brand, perception, and reputation of the entity, so as to grow it in the intended (positive) direction over time. Elements of ORM include managing and augmenting your website content, social media activity, online news, and events pertaining to your business, search results that Google shows up for you, interactions and transactions with your audience and customer base, your brand, products, services, and more.
Our solutions for online reputation management
Online reputation management (ORM) has grown in stature and importance over the past many years, with internet, online news, events, Google searches, and social media becoming more and more popular. To be able to control and manage your business' online brand, reputation, and perception with the help of professional ORM experts has become a continuous and focused digital marketing activity in its own capacity. Whether to enhance the positive aspects, or mitigate the potential risks emerging out of any negative perception of your business, ORM is here to save the day for you in this vast online world, and leverage several associated techniques and methods to maximize your online reputation on the positive side.
The online reputation of a business or an individual refers to how (and in what context) popular, Google-searched, news-featured, website-visited, social media-followed, influencing, interacted with, and transacted with the entity is (both currently and potentially). ORM means a managed intervention of the online brand, perception, and reputation of the entity, so as to grow it in the intended (positive) direction over time.
Elements of ORM include managing and augmenting your website content, social media activity, online news, and events pertaining to your business, search results that Google shows up for you, interactions and transactions with your audience and customer base, your brand, products, services, and more. The level and the quality of impact, impression, perception, and influence that your business and brand leave on your audience's minds on a daily basis is what's ORM much about.
Enhancing your website and blog content involves professional ORM experts examining its existing state in the context of your online public perception, and framing edits and other measures to optimize reputation. Managing your social media activity involves a similar process along with suggesting measures such as the right frequency of posts, the ideal nature of content to be posted, how to manage inbound enquiries and comments, showcasing your products, services, blogs, news features, events, and more.
Managing online news featuring your business means to monitor aspects such as the quality and the nature of news platforms on which you're getting featured, the nature and the scale of coverage your business is witnessing, what other businesses, people, and context you're being talked about with, and more. Managing Google search results means to monitor the level of visibility of your business on Google, the nature of keywords you get showcased upon, the search ranking of your business for popular and relevant keywords, and more.
Monitoring your online interactions with the audience involves you keeping a close watch on the quality of attention, understanding, communication, and solutioning that your business extends to them. Managing your brand and product portfolio online involves you giving them the requisite nature and level of visibility across your presence on the web.
Factors driving adoption of ORM solutions
ORM is a hardcore digital marketing solution crafted by our agency for businesses and individuals just like you. We work with your existing level and nature of online perception to frame ORM strategies that catapult your online reputation in a direction that's both positive and intended.
- Our holistically-designed ORM strategy is based on both what your business needs (in terms of optimizing online reputation) and deserves (the potential ORM peak that your business can reach with us). We ensure that your positive news features get maximized and become more relevant, while your business stays clear of any negative news or controversy.
- We also ensure that a high level of ROI on your ORM efforts and investment stands realized in a quick span of time from the day we together begin. ORM has already become a dire need of the hour, and businesses that choose to get it managed instead of leaving it randomized stand benefited both in the short and long run.
- Our prior expertise in handling ORM for a diverse set of businesses has equipped us with a rich experience of how to approach ORM problems and solutions in a manner tailor-made for you. In the past, we've served the ORM needs of clients belonging to industries as diverse as real estate, education, retail, finance, technology, and e-commerce.
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What’s in it for you
When we begin to assess your existing ORM score, we cover your entire set of digital assets, including news, website, blog, articles, reports, whitepapers, e-books, social media, Google presence, and more. Further on, we do a deep study of the existing nature and level of your content and coverage.
For you - the business
- Post these steps, we'd have identified gaps, bottlenecks, opportunities, and other areas of improvement for your business as far as ORM is concerned. We then devise a detailed plan composed of focused ORM strategies that'd help full in each of the gaps identified and tap every opportunity seen.
- Finally, we'd deploy this set of strategies to optimize your ORM score post your review and approval. In addition, we'd also extend advisory and consulting on how your business can keep adopting best-in-class ORM practices from time to time, irrespective of our presence or absence.
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For your customers and consumers
- Improve the perception and impression levels of your business in front of your targeted audience.
- Strengthen your brand further and improve your product visibility online, thus, boosting your top-line along with.
- Boost the online visibility and popularity of your business and expand your market share.
- Maximize the ROI on your ORM efforts with us, as also the ROI on your overall digital marketing spends and investment.
- Improve your business performance on key online marketing metrics such as lead generation, product enquiries, website sign-ups, event participation, and audience feedback.
- Enhance your market reputation and see your audience become more interested in your business, products, and services.
- Find yourself equipped with one more digital marketing advantage to connect better with your audience.
- Leverage the power of ORM to stay clear of controversies and potentially negative perceptions.
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Press and Media ORM
Press and Media gets your business in the news, and you can look upon ORM here in the context of the sufficiency and/or the polarity of your media presence.
Inbound and Outbound ORM
For both scenarios, when your audience contacts you and you contact your audience, a unique impression forms the interface of your every interaction. This aspect of ORM can be managed through brand-based standardization, and inviting the users into sharing their stories, also listening to them out, among other things.
Social Media ORM
The craze for different social media is on the rise with each passing day. You can look at your presence in there, both in terms of sufficiency and polarity.
Search Engine ORM
Search engines such as Google and Bing showcase your business results along with associated information. You can look to expand your set of keywords for which you wish to be top-ranked, as well as reduce some from the existing set as well.
Existing Customers ORM
Existing customer’s ORM is perhaps the most important one in the entire set. Your customers are your brand ambassadors, after all, and it matters that they have only positive to say about you.
The Business Content (TBC) is leading content development, digital marketing, and technology solution enterprise. In this digital native era, we offer highly engaging content services, ROI-driven digital marketing, and tailor-made technology solutions. We work with large enterprises & corporates as well as SMBs and upcoming start-ups. We have proven expertise in a host of sectors and industries. We help our clients to build and design comprehensive brand strategies, engage better with key stakeholders, secure potential leads, and enhance overall social presence. We accomplish this through a blend of creative thinking, out-of-the-box innovation, and adopting industry-defining technologies and Rich media solutions.
The Approach of TBC