Social media optimization, as the name suggests, is the set of activities associated with leveraging your social media accounts to build your business brand, and drive user engagement and lead generation. Elements of SMO include, but are not limited to, social media posts, likes, comments, and replies therein, linking of your social media accounts to your website and other digital assets, online events, organic campaigns, polls, live stories, questions and answers, and audience-building.
Our solutions for social media optimization
As social media grows in endorsement and popularity with every passing day, so does the need to strengthen your digital presence in there to make the most out of your online marketing efforts. When optimized effectively, social media posts, campaigns, and assets connect you to a broader set of your target audience, that too in an interactive and engaging manner.
Social media optimization, as the name suggests, is the set of activities associated with leveraging your social media accounts to build your business brand, and drive user engagement and lead generation. SMO is completely free and therefore, sheer organic marketing in action.
Elements of SMO include, but are not limited to, social media posts, the reactions, comments, and replies therein, linking of your social media accounts to your website and other digital assets, online events, organic campaigns, polls, live stories, questions and answers, and audience-building. Any effective SMO strategy spans across all of these elements.
As the term suggests, social media optimization lets you tap deep in to the day-by-day base of active users of social media worldwide. Social media let individual users do networking among themselves and friends stay connected in a virtual yet effective manner. Likewise, businesses too can join the party and jump upon the bandwagon to make ‘friends’, or, in other words, target audience, and expand their set of customers, clients, and consumers.
Factors driving adoption of SMO solutions
SMO is a core marketing solution provided by our agency as a part of our digital marketing arsenal. We are able to work with your brand, content, marketing plan, and website to create optimization strategies that let you make the most out of your presence on social media platforms such as Facebook, LinkedIn, Twitter, WhatsApp, Instagram, Quora, YouTube, etc.
- We offer consultancy that lets you optimize your social media results.
- Creating a tailor-made SMO strategy is a complex task and requires our close collaboration with the client. That's why, we kick-off all our SMO projects with an as-is assessment of where your website, content, and social media presence stand with respect to your competitors, thus setting the stage for the formulation of a digital marketing strategy that is 100% effective in optimizing your social media activity and presence.
- Our state-of-the-art SMO approach and longstanding digital marketing expertise guarantee a seamless process workflow regardless of the project's complexity. This has enabled us to successfully create SMO strategies for a host of industries, including but not limited to, real estate, e-commerce, retail, technology, finance, fashion & lifestyle, B2B, education, think-tank, etc.
- All our SMO solutions are tailored to our client's needs and delivered to the client both as a stand-alone project as well as a running process. By bringing us into your ecosystem, you pass on all your SMO-related worries to us, which we cater to in a meticulous and reliable manner.
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What’s in it for me
Together with you, we analyse the brand, the content, the audience, the purpose, and the technical aspects of your entire social media capital. We diagnose your existing SMO performances and identify areas of improvement.
For you - the business
- We curate an SMO strategy for your business covering all the elements in their depth and breadth. We also advise and extend consultancy on how you can keep adopting best-in-class SMO practices, given the dynamic nature of this digital marketing function.
- We apply our know-how in SMO in particular and digital marketing in general to create superior and effective social media strategies for the client. This is always accompanied with a blueprint to demonstrate the scope and the logic behind our recommended set of SMO strategies.
- We give time on our SMO strategy for user testing and client approval. This means that you pay only when you have realized the benefits. We also deploy the SMO strategy on your behalf and run it for as long as you want.
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For your customers, clients, and consumers
- Increase the organic discovery of your content and attract high-quality traffic on your website and social media
- Achieve impressive levels of ROI on your social media and digital marketing efforts
- Improve your brand credibility, build trust with, and educate the end user about the value you bring to them
- Perform an automatic 24/7 promotion of your business and brand
- Target the entire marketing funnel, right from leads and prospects to customers and clients
- Reach your entire target audience in one go by leveraging social media as a digital channel to achieve 360-degree marketing
- Optimize user experience by making your communication consistent and coherent across your digital assets
- Outsmart your competition by gaining first-mover advantage over them
- Contribute to your long-term digital marketing strategy and add another feather to your cap
- Find the key to unlock ways to improve your social media visibility and engagement in a quick and drastic manner
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Facebook, Instagram, and WhatsApp
These 3 portals make for a big chunk of social media users. Facebook is your personal and/or business projection on the internet. Instagram is an image and video-intensive social media platform. WhatsApp is more a of a chat messenger tool.
LinkedIn is your professional and/or business projection on the web. It\s a go-to platform for all job posters, job seekers, professional networkers, advertisers, thought leaders, and marketers.
Quora is largely a question-and-answers platform that helps in facilitation and dissemination of ready knowledge. It is also evolving over time to introduce features such as paid and free spaces, posts, blogs, and more.
YouTube can be a said to be a video-equivalent of Facebook. Even then, people can text on YouTube and post graphics and videos on Facebook. The respective USP is where the difference lies.
Twitter is composed of short text-based called tweets, which are often accompanied by tags and hashtags. We at TBC let you leverage Twitter too, just like all other social media.
The Business Content (TBC) is leading content development, digital marketing, and technology solution enterprise. In this digital native era, we offer highly engaging content services, ROI-driven digital marketing, and tailor-made technology solutions. We work with large enterprises & corporates as well as SMBs and upcoming start-ups. We have proven expertise in a host of sectors and industries. We help our clients to build and design comprehensive brand strategies, engage better with key stakeholders, secure potential leads, and enhance overall social presence. We accomplish this through a blend of creative thinking, out-of-the-box innovation, and adopting industry-defining technologies and Rich media solutions.
The Approach of TBC